I’ve got a brief blog post for you today. Give is managing the email marketing, communications, and fundraising programs for a few nonprofits. During the past few months, we’ve deployed dozens of tests. I’d like to share our findings with you.
I have a love/hate relationship with social media.
I love seeing other people’s pictures. There’s nothing that makes me happier than seeing the faces of my friends’ kids. I get a meaningful glimpse into the lives of people I care about.
I hate social media for all of the junk. The irrelevant sponsored posts. The never ending spam (the bane of open accounts). But, I’m also a marketer. I know somebody has to pay for these websites. Advertisers pay for our attention.
All of this is to say, it takes something special in the social media space to get my attention. Why? Because I guard it so fiercely. SoMe has to #EarnMyLove.